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One Niets cocktail is served every minute in the world.
Raise your glasses, it's alcohol free!
Niets Distillery, founded in 2020 in Brussels by Alexandre Hauben, is Europe’s first distillery fully dedicated to premiumtrue 0.0%spirits, combining authentic distillation and dealcoholisation techniques to deliver the complexity of traditional spirits without alcohol.
The company has achieved rapid, capital-efficient growth with gross margins now exceeding 60% and distribution in 2,000+ outlets including Colruyt, Delhaize, Gall & Gall, Fortnum & Mason, and Gordon Ramsay restaurants. Its portfolio (Botaniets, Havaniets, Aperiniets) anchors a roadmap of proprietary innovations while transitioning away from distributed brands toward full IP ownership.
Niets’ go-to-market strategy focuses on on-trade credibility through top-tier hospitality, scaling via distributors in six core markets (BeLux, France, UK, Netherlands, Germany, US) with a disciplined, cash-positive model.
With strong category tailwinds, streamlined operations, and a clear path to profitability, Niets is positioned to become a European leader in premium alcohol-free spirits.
